Answer everyone. Type nothing.
Set a keyword once and Orlin sends the reply for you — in about a second, at 3am, to the hundredth person as carefully as the first.
Get Started FreeFrom keyword to sent, without you
Three steps in the dashboard, then it runs on its own.
Pick your trigger
Choose a keyword and the post, reel or story it belongs to. Comments, story replies and direct messages can all start the same flow.
Write the reply once
Compose the message in your own voice, add the link, the code or the buttons, and set any follow-ups you want after it.
Orlin sends it, every time
The moment someone triggers it, the DM goes out — no queue, no working hours, no difference between ten people and ten thousand.
Rules that handle the asks you keep answering
The same handful of questions arrive every launch. Set them up once and stop retyping them.
Triggers on posts, reels and stories
A keyword in a comment, a story reply, or a plain DM can all kick off a flow — so every route into your inbox is covered.
Messages with more than text
Send buttons, links and product cards instead of a wall of words, so people can tap straight through to the thing they asked about.
Conditions and follow-ups
Branch on what someone does. Send one thing to people who already follow, another to people who don’t, and a nudge to anyone who goes quiet.
One inbox for all of it
Automated and live conversations sit in the same place, so you can scan what your rules have been saying and jump in when a reply needs you.
Schedule the drop
Line up the rule and the link before launch day and let them go live on time, instead of setting things up while the post is already climbing.
On Meta’s official API
Orlin runs on Instagram’s official integration and never asks for your password, so automating your replies doesn’t put the account at risk.
The reply that lands before they lose interest
Someone comments while they’re still looking at your post. An hour later they’ve moved on; a day later they’ve forgotten. Orlin answers in about a second, so the link arrives while they still want it — whether that’s during your launch, during your sleep, or during the hundred comments that landed in the same minute.
Automation that knows when to hand over
Rules are good at the question you’ve heard a hundred times and bad at the one you haven’t. Every automated thread lands in the same inbox as your live ones, so you can see exactly what was sent on your behalf and take the conversation over the moment it stops being routine.
Questions about automating your DMs
What creators want to know before they let a rule answer on their behalf.
A keyword in a comment on any post or reel, a reply to one of your stories, or a keyword someone sends you directly. One rule can cover all three.
No. You build rules by picking a trigger and writing the message, all from the dashboard. If you can write the DM, you can automate it.
Within about a second of the comment or message arriving, and it stays that fast when a post takes off and hundreds of people trigger the same rule at once.
Yes. Automated threads land in the same inbox as everything else, so you can read what was sent and reply personally whenever a conversation needs a human.
Comment-triggered DM automation is on the free Starter plan, with 1,000 conversations and five live rules a month. Story, shared-post and keyword automations, plus rich DMs, start on Lite.